Entertainment Business Startups to Pay Attention to in 2022

entertainment startups in 2022
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The entertainment industry is booming. It’s no surprise, then, that so many startups in this space are vying for an audience share. The growth of video games, esports, and virtual reality has changed how people think about entertainment — and how we consume it — forever. 

New startups are all trying to use technology to revolutionize your experience with entertainment. If you’re looking for a startup idea or want to keep track of what’s happening in this fast-growing market, here are some prime examples of startups that could change the way you interact with entertainment.

How technology is changing entertrainment 

Technology is changing how we consume, create, interact, and measure entertainment. The technology that allows us to do this will continue to develop rapidly. This includes virtual and augmented reality and the ability for anyone to be a content creator. From YouTube to podcasts to TikTok toma Substack, these are becoming popular platforms for people who want to tell their stories or share their ideas because of artificial intelligence (AI) developments that supplement organic creation. 

The way we monetize these forms of entertainment is also changing as they become more accessible and cheap to produce (even professional-looking content can be created using a smartphone). This is great for consumers because it means more users are crafting unique content that we can enjoy from a wide range of niches. 

What most of these startups have in common

These startups are all in the entertainment business but have very different business models. Some companies sell their services directly to users, while others rely on advertising and subscription revenue. Some take a hybrid approach, offering free and paid options for their products and services.

Regardless of their business model, though, what ties these startups together is that they all have a vital technology component to their operations—and not just any old tech either: it’s cutting-edge AI technology at the core of each company’s product or service offering.

Top entertainment startups of 2022

1. Authentify Art

The decentralized platform for art authentication tracks the provenance of artworks and provides a secure, transparent, and immutable record of the history of an artwork. This includes metadata about artists, galleries, owners, exhibition histories, and more. The team behind Authentify Art is building a blockchain-based registry for artwork documentation that aims to be both scalable and cost-effective for museums.

entertainment business startups

2. EDGE Sound Research

EDGE Sound Research is a New York City-based startup that specializes in creating sound design and audio branding. They are focused on creating immersive experiences, such as virtual reality (VR) and augmented reality (AR), for clients across industries. The primary component of this company is an audio device called the ResonX that straps to your chair and elevates your audio experience in gaming and movie watching. 

3. Artmetrix Media Technologies

Artmetrix Media Technologies is a company that uses AI and AR to evaluate script writing. It is based in India, but the more it turns out incredible scripts, the more likely it will make its way to Canada, New York, and Hollywood. The idea of AI-based movie scripts is nothing new to the industry. It is a matter of building the technology that results in blockbuster films. Once that happens, we could see the film industry’s massive shift in content creation. 

4. Banger Games

This game development studio combines blockchain tech with smart contracts to build a Metaverse environment around a game. This way, you can introduce NFTs, crypto, and other decentralized technology throughout your gaming to expand the services and integrate with Web 3.0 partners. 

5. Tracklib

Tracklib is the world’s first influencer and social media music platform for musicians, with expansive libraries of music tracks designed for use. It gives new musicians access to thousands of songs, sounds, and background music that can then be used as samples or the basis for new music. 

entertainment business startups

6. Peoople

Peoople is a social media platform that allows users to share their stories and experiences with friends based on the best entertainment they enjoy. When you are stuck trying to think about what you want to watch, read, or listen to next, simply pop on Peoople and check out the different things your friends and influencers you follow are enjoying. 

7. Aiva Technologies

Aiva Technologies is a startup that is developing music tracks for movies. Instead of hiring a complete studio orchestra, the AI system creates each movie track based on samples and styles you plug into the platform. This is much different from some of its predecessors because it has been known to create exceptionally emotional music compared to previous attempts’ bland “pop” style. 

8. Singa

This is simply a karaoke app that allows you to sing along to thousands of your favorite songs. While it is not some complex new business, the ease of use and access to an expansive library makes it an excellent decision for travel entertainment or an evening hanging out with friends. 

entertainment business startups

9. Deezer

You may have heard of Deezer, a French music streaming service that has been around since 2007. It went through some rough patches in its early days but has since come back strong. The company offers both a subscription and free service, which is ad-supported. The former costs $9.99 per month and gives you access to all the songs in its library (which is enormous). 

10. Storytel

For those audiobook lovers, Storytel is a high-quality subscription-based alternative that provides access to multiple international markets. That means more books from niche writers for readers that speak various languages. 

Entertainment is a fast-growing market

Technology is changing rapidly, forcing more and more of the entertainment industry to go online, which means it’s becoming more accessible to everyone. And that means the opportunities for entrepreneurs are endless. 

The entertainment industry is becoming more personalized, too. Instead of consuming content from the same media outlets as everyone else (like TV networks), people can now create their own content and share it with others with similar interests. This gives rise to niche businesses like movie studios, video game companies, and music labels. With the advances in AI and AR, we are only likely to continue seeing entertainment advance in new and exciting ways. 

Entertainment startups are working on new ways of delivering content to people, and they can potentially disrupt how we consume media. This is especially true for the younger generations who will grow up with these technologies integrated into their lives from birth onward. The more people access incredible tech, the better we all benefit. 

James Wieland

James Wieland is a native Californian who moved and lived in numerous places around the US. He spent years in various performance groups touring the States, Canada, and Europe. He is a front-end dev with certs from the University of Michigan and Google as well as a degree in Business Marketing from Grand Canyon University in Arizona. James is a freelance copywriter, published author, and indie poet currently living in Midcoast Maine, living in a 200-year-old home being restored by his amazing wife.

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