Here’s What You Need to Know About Thrive Market’s New Beauty Line

f.a.e. by thrive market

New brands are popping up left and right regardless of where you turn online or off. This could be because the global pandemic forced creators and notable brands to shift their product offerings to a more retail-friendly, consumer-driven market. Or it could be that the barriers to beginning a new product line are so low at this point that anyone can join in the fun.

Whatever the reason, the more variety of products for us to choose from, the better. We get to develop relationships with brands that speak to our values and passions while also providing an incredible product; in a recent case, that includes the innovative team over at Thrive Market, who has just announced a new white label beauty product line called F.a.e.

What are private label products

Private label products are a way to increase your margins, differentiate your brand from your competitors, and build equity in the marketplace. Think of it this way: when shopping at Target or Walmart, you probably don’t think much about who made the product. You gravitate toward those brands that offer value for the price (think Hanes and Old Navy). 

When you can get something like Tide detergent or CVS products for significantly less than what it costs at other retailers, then you know that store is providing a good deal—and that’s how private labeling works.

Private label brands help retailers compete with one another by offering unique products at lower prices than their competitors’ brands. And even though many people associate a private label with cheap knockoffs (or “generic” versions), these lines often include premium items and basic staples. In other words, if you’re looking for quality without having to pay high-end prices all the time, consider shopping for private labels.

What is Thrive Market

Thrive Market is a membership-based online store that offers healthy, organic, and non-GMO foods and natural beauty products at deeply discounted prices. The company has been around since 2014, but you may not have heard of it until now—Thrive Market’s latest offer to launch a new beauty label will undoubtedly make the platform more popular among shoppers.

It works by paying a membership fee and receiving access to some of the best health products available on the market. These are primarily organic or sustainable products you can subscribe to receiving on auto-ship deliveries through a one-time order setup. You ultimately control what is shipped and if you need any changes.

The launch of a new beauty line

This new product line will be known as f.a.e., which stands for “for all everywhere.” This directly aligns with Thrive’s more significant brand identity of inclusivity and safe products. This is further cemented by offering exceptional beauty products at affordable prices. Many of the high-end premium products available in retail stores are cost-prohibitive, creating a rift between those that have and those that do not. Thrive was designed to help fill in that gap.

fae thrive market
Credits: Thrive Market

The new line of products will include everything from shampoo and conditioner to toothpaste and sunscreen. In addition, you can expect to find a range of makeup, beauty tools like tweezers and brushes, and hair styling products.

Thrive Market is launching their beauty label because they want its customers to feel good about what they’re putting on their bodies — inside and out. The company is committed to using good ingredients for your skin, the environment, the community, and everything else under the sun.

This is an investment into the brand’s future by making healthy living more affordable and accessible to consumers. Instead of shopping in the high-end aisles of big-box or specialty stores, you can access products usually reserved for the wealthy.

Thrive is a B Corp that began as a source of natural and organic foods at around 30% lower than competitors. Little by little, the company expanded to other niche markets like pets, homes, vitamins, babies, personal care, and beauty. The prices are still 10-20% lower than their competitors. The online retailer now has roughly 1.2 million members paying a $60 annual membership fee or $12 per month.

The company has long used private label products because of the wide availability of unique offerings from suppliers worldwide at reasonable prices. Instead of spending massive amounts of investment dollars on creating new products from scratch, Thrive can leverage companies already doing this and slap their brand label onto the final product. This is better for consumers because the Thrive Market team can tweak the unique recipes of product creation, and the cost savings are passed directly onto shoppers.

The online retailer now has around 700 private label products accounting for a quarter of its 2021 sales share. Every one of those products is carefully selected to maintain the same quality and on-brand features that shoppers crave when looking through Thrive Market’s catalog.

Beauty is fascinating to Thrive because it has exploded in interest online. Sales in beauty and cosmetic products grew by 10% between the first half of 2021 and the first half of 2022. That demonstrates rapid growth and audience interest, creating an excellent opportunity for the online brand to launch F.a.e.

There are four main product categories with f.a.e., including For Every Day, For A Reset, For Hydration, and For Soothing. The goal is to have products that allow you to look and feel fantastic no matter your current mood or situation. That means body lotions to make you reset your look and natural products for taking a hot bath. Thrive’s products are safe and lean heavily into the organic and natural market.

You can view more about what Thrive Market offers by checking out its website or social media presence. They have outlined a pretty comprehensive marketing strategy to get the word out on f.a.e. rapidly. This is an excellent opportunity to finally get those products most helpful to how you look and feel and boost your self-confidence throughout the day.

Whether you are rushing to a work meeting, a blind date with a friend, or need an evening all to yourself, f.a.e. by Thrive Market has a solution for you.

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